With all the advice available on marketing, and specifically Internet marketing for authors, Red Hot Internet Publicity slides across the plate as a jewel for authors new to the whole marketing arena. Penny takes what can be a very technical subject and presents it as a friend would present it sitting with you over coffee. For example, she doesn't use marketing jargon that can leave the author in a confusing cloud of dust. Instead, she tells you what you need to be doing to find readers, gives you the steps and resources to accomplish that, and does it in an entertaining, informative yet simple way to understand.
Her easy to understand presentation is a testament to her years of experience as an author marketing coach and book publicist. Many of the tips she reveals in Red Hot Internet Publicity comes from marketing activities she herself has pioneered. And she does a good job at covering the major marketing needs authors have and the targeted solutions to meet those needs. She discusses the importance of establishing an Internet presence, blogging, e-mail marketing, virtual touring, creating newsletters, the importance of optimizing your site for search engines, and much more.
No matter what your experience level is with marketing yourself as an author, there is something in this book that you will be able to incorporate into your marketing plan. As a new author who may be afraid of marketing or one who has no idea where to begin, this one of the books you will want to have in your arsenal to help you get off to a bang.
Make sure you visit Marketing Tips For Authors tomorrow to hear what Penny has to say to our readers as our guest contributor this week.
New Video Tips Out
For my Weekly Video Newsletter subscribers, the new videos are out and you should have received an e-mail with this week's description and link. I had a major spike in new subscribers, and I would like to welcome all of you to the newsletter.
This week's video will walk you through some Twitter tools and show you how to use Twitter to stay in touch with your readers through automatic messages. You will learn how to automatically tweet your followers every time you have a new blog post, you will learn how to update your blog with your Twitter messages, and you will learn how to share cool pages you find on the Internet with your Twitter followers with a click of a button.
If you have not signed up for my free weekly Video Marketing Tips For Authors newsletter, you can do so by visiting http://www.marketingtipsforauthors.com/videotips.html You can even view a sample video there before signing up for the free newsletter.
Tony Eldridge
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