Before we get to the review, I have a couple of housekeeping announcements I am compelled to make, so hang with me for just a few moments and we will dive into the review.
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Now, on to the review.
Dana Lynn Smith joins the ranks of marketing experts who lend their voice to authors who may be confused about the choices they face when it comes to social media marketing. She has created a hefty e-book that weighs in at over 200 pages. But within the virtual covers of this book lies a treasure trove of advice, instruction, and illustrations that can walk you through the forest of social media sites and teach you how to harness their power in marketing your book.
Dana packs so much into this book that it can be overwhelming if you set out to try and implement everything she presents. She says herself, "It's important to develop a strategy before you dive in. Don't try to do everything covered in this book!" (Emphasis Dana's). But what makes this book such a valuable resource is that it presents the reader with many alternatives available to them. If you follow Dana's advice, you will be able to choose from the marketing smorgasbord that she has laid out for you and then let her walk you through setting up your chosen social media site.
The guide covers:
- Blogs (ie, Blogger, TypePad, WordPress)
- Social Networks (ie, Facebook, Twitter)
- Reader Communities (ie, GoodReads, LibraryThing)
- Forums (ie, bulletin Boards, news groups)
- Media and Content Sharing (ie, video, photos, articles, podcasts)
- Social Book marketing (ie, Digg, StumbleUpon)