Marketing Tips Around The Net: June 5th

I love Fridays! It's a time for family and fun as we head into the weekend. In fact, I am about to take my three year old twin boys swimming. But Fridays also mean that we are going to take a quick trip around the net to look at some articles that can help us with our book marketing.

Before we get to that, let me take this opportunity to suggest an activity for your downtime. I am releasing my award winning action/adventure novel, The Samson Effect, as a serial for you to read at no cost. NY Times Best seller Clive Cussler calls it a "first rate thriller brimming with intrigue and adventure." I released chapter 5 this week and chapter 6 is just a few days away. But if you need to, you can start at chapter 1 and catch up (FYI... it'll be a challenge not to read all 5 chapters at one sitting). While you're on the site, check out how The Samson Effect was acquired by a major Hollywood producer as it works its way to the silver screen.

Now, on to our marketing tour around the net.


1. Preparing to launch an online information product: Day 1 of the pre-launch- Leading us off this week is an exciting opportunity for any book marketer. Phyllis Zimbler Miller is launching a new subscription based product and she is taking us all on a journey to show just how she is marketing this new service. First-hand, real time training has never been so good.

2. Facebook: the gateway drug to social media, & other thoughts on SOCIAL networks- Packed with Nielsen numbers, Susan Getgood looks at Facebook and why it fits in with her number one social media marketing rule: be where your customers are.

3. Why Write Books?- Elisabeth Eaves of Forbes discusses BookExpo America and how it reflects on the industry as a while.

4. In Search Of Excellence – The New Search Engine Wars- I've included this post by Mitch Joel for those who like to keep up with the techie part of book marketing. There is little doubt that search engines play a crucial part of book marketing and this post gives you some insight on the war for dominance in the search engine world.

5. The Seven Habits of the 'Just Good Enough' Marketer- Mark Ivey writes a blog post may make some die-hard perfectionists cringe but non-the-less, is one that all bloggers would do good to peek at.

6. Why didn't GM use "Harry Potter Marketing"?- John Caddell talks branding and though it does not directly relate to book marketing, it can help us to have insight on an important element in book marketing.

7. Market Your Expertise Through Teleseminars- Kathleen Gage writes a guest post on Dana Lynn Smith's blog about marketing via teleseminars.

8. The State of The Industry: As Evidenced by Book Expo America- Marketing expert Carolyn Howard-Johnson looks back at Book Expo America and gives her take on what it means to the industry.

9. Skype: 5 Reasons Authors Need to Use It- Joanna Penn introduces us to a popular instant message tool and why authors need to be using it.

10. 7 Ways to Drive Traffic to your Website- Thaidoweb discusses some tried and true ways to drive traffic to your site.

That's it for this trip around the net. Enjoy the weekend and if you have written a post that would make a great tip for my Friday's trip around the net, then let me know. You may just be featured in next week's Marketing Tips Around The Net.

Tony Eldridge