Effective Internet Marketing Helps Avoid Missed Opportunities: by Phyllis Zimbler Miller

I am thrilled to host a stop on a blog tour today from author and book marketing expert Phyllis Zimbler Miller. She has written a new e-book called Anatomy of an Information Product Launch: WHAT YOU SHOULD KNOW ABOUT THE LAUNCH OF AN ONLINE INFORMATION PRODUCT. Tomorrow, I will be posting a review on this e-book. Before we get to Phyllis's article, here are a couple of quick in-house announcements:

1. If you have not entered my Twitter contest yet, make sure you do so now. You can win over $1300 worth of marketing books, classes, mailing lists, website memberships and more from 15 book marketing experts.

2. Check out my free video tips for authors. Just sign up for my free subscription and you will receive weekly video tips that walk you through some of the more technical aspects of marketing your book on the Internet. Reading how to do something is one thing; looking over the shoulders of an expert as he or she does it can make all the difference in the world. Visit my sign-up page to view a free sample video now before making your decision.

Now, on to Phyllis's article...


Effective Internet Marketing Helps Avoid Missed Opportunities
By Phyllis Zimbler Miller

Recently at a reception I saw an old friend who has his own business, a business that is helped by connections. Earlier that day LinkedIn had suggested I connect with him, and I'd sent him a LinkedIn invite.

I told my friend that I had just connected with him on LinkedIn. He said, "I don't do that." I said, "You don't do what?" He replied, "I just delete those invitations."

While I tried to get my dropped jaw back in place, he added, "What would I do with those invitations?"

Still in shock, I said, "If you don't know what you'd do with them, then they wouldn't do you any good."

If you are reading this guest post on Tony Eldridge's valuable blog, it's reasonable to assume that you have at least a basic understanding of how developing online relationships can help you promote your brand, book or business.

But do you truly understand that the more strategic the effort you put into Internet marketing, the more benefits you can hope to accrue?

For example, if you're on LinkedIn (which at the moment is one of the top three social media sites I would recommend for developing online relationships), it would be a good idea to invest time into learning how to optimize the opportunities available on this site. And this learning doesn't take place over night – I continually learn new strategies to utilize on LinkedIn.

Yes, it can be difficult, frustrating and time-consuming to learn all these new technologies, especially as each one can be so different. But the benefits, if you're willing to invest the time and effort, can be well worth it.

And because I personally know how difficult, frustrating and time-consuming it can be to learn new online strategies, I created the ebook What You Should Know About the Launch of an Online Information Product to save you time and aggravation.

This ebook has a step-by-step approach to the elements that go into a product launch, plus there's a great deal of general Internet marketing information. Check out the ebook now at http://www.millermosaicllc.com/product-launch-ebook/

FYI: The Internet offers us all equal access to global marketing – it's up to us how we utilize this gift.
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Phyllis Zimbler Miller's company launched the monthly program www.WeTeachWebMarketing.com and also does Twitter tutorial workshops – see www.TeachMetoTweetNow.com – besides building WordPress websites for book authors and business owners.

Phyllis' novel Mrs. Lieutenant (www.MrsLieutenant.com) was a 2008 Amazon Breakthrough Novel Award semi-finalist and she writes National Internet Business Examiner articles at www.InternetBizBlogger.com. You can follow her on Twitter at www.Twitter.com/ZimblerMiller.