Thursday, November 26, 2009

30 Days To Launching A Product By Phyllis Zimbler Miller

Happy Thanksgiving to everyone. Today, I have decided to deliver a great resource for anyone who is launching an e-book, product or service. Phyllis Zimbler Miller has documented one of her product launches as it was happening to create a "how-to" guide for others who are lunching a product. This is literally like looking over her shoulders and watching her go through the launch process. The lessons you learn are priceless.

Before we link to each of her daily product launch articles as she counts down to her launch, I wanted to announce that my new video tips for authors is out. In this video tip, I walk through using a free tool that will help anyone create banners for their website, including how to add pictures to the banner. You can also create buttons and ad boxes as well. The great thing about this is that it does not require a lot of technical knowledge or inherent creativity on your part to create great banners.

The video is available for subscribers to my marketing tips newsletters. If you have not subscribed to the free newsletter, you can do it now and you can even view a sample video before signing up.

Now, on to Phyllis Zimbler Miller's classic resource on launching products!

Preparing to launch an online information product: Day 1 of the pre-launch

Getting the word out about an online information product launch: Day 2

Day 3: What problem will your product launch solve?

Day 4: Whether ‘tis better to have a long or short product launch sales letter

Day 5: Should the first month of a membership site be a free trial?

Days 6 and 7: Revisiting the topic of offering a free month trial

Getting the product ready and the word out about an online product launch: Day 8

Setting up a bundled offer for the product launch: Day 9

Solving product launch problems when the answer is no: Day 10

Be careful what you promise when promoting a product launch: Day 11

Membership programs are not one-size-fits-all: Day 12

Days 13 and 14: The trials and sometime triumphs of using Internet technology

A membership site is not a membership site just because someone says it is: Day 15

No need to turn lead into gold to capitalize on Internet business: Day 16

Article marketing can put your brand, book or business in front of your target market: Day 17

Creating a sense of urgency in an information product launch: Day 18

Beware of software programs that think like machines and not like people: Day 19

Creating a brand extension provides new opportunities for Internet marketing: Days 20 and 21

Preparing affiliate information is a part of an online product launch: Day 22

Recording first teleseminar – creating a back-and-forth conversation: Day 23

Leaving blog comments can get exposure for an information product launch: Day 24

Creating a one-page Web site to spotlight a single end goal: Day 25

Sending Facebook email invites for the Miller Mosaic Internet Marketing Program: Day 26

Checklist for upcoming information product launch – getting everything ready: Days 27 and 28

Getting across the value proposition of an information product: Day 29

With the information product launch only hours away – what’s in it for participants? Day 30

Unveiling the Miller Mosaic Internet Marketing Program: Ready, set, go!

Press release for Miller Mosaic Internet Marketing Program has different tone than the articles

There you go! I hope this resource helps you as you go through the process of launching your own products, services or e-book. Again, Happy Thanksgiving to everyone.

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