Thursday, November 5, 2009

E-Book Cover Service Creates Twitter Contest Book Cover

I am excited to share a couple of items with you today. First, my videos series/e-book on How To Create Twitter Contests is just about finished. Many of you know that my background is in marketing educational videos that the company I worked for created to learn products like Photoshop, Flash and Dreamweaver . With my new Twitter Contests product, I am combining my experience in creating how-to videos with informational e-books.

Twitter contests can be an effective and fun way to find followers who are interested in the information you have to offer. They are also an amazing tool too help build your brand.

The video series contains hours of video instruction, each video between 7 and 15 minutes on average, embedded in a PDF e-book. As you read the e-book, you will have opportunities to watch videos right in the e-book.

The video series is divided into two types of videos:
  • Skills Based Videos- How-to videos that walk you through specific tasks of launching a Twitter contest as you "look over my shoulders" and watch me do it.

  • Seminar Style Instruction- The same chapter topics in the e-book are also stand-alone topics in video format.
This series not only walks you through the steps of launching a successful Twitter contest, it teaches you the marketing principles behind why I do certain things in launching the contest. For example, here are some of the things you will learn about:
  • How to create your own marketing army to help promote your contest
  • How to incorporate viral marketing principles into your contest
  • How to use the principle of scarcity to drive entrants to your contest
  • How to find targeted followers and niche leaders for your contest
  • How to pick the right prizes to attract the right followers (You will learn why popular prizes like iPods, cash, trips, gift certificates, etc... can actually work against your overall goal for the contest)
  • Many, many more marketing principles
The series contains sample e-mail templates to help you contact people to help promote the contest, a time line so you know where you should be at each phase of the contest creation period, specific to-do's for each phase of contest creation, and many more tools to help you along the way.

As I get closer to launch, I will post more information about this video/e-book series. But I also wanted to share a service that I used in conjunction with this series. Andy Eaton, lead designer for a company called eCoverBee, created my custom cover for my e-book/video series. He worked with me via e-mail to capture what I was looking for, all for a price that was better than anywhere I could find.

I will definitely be using him in the future and recommend that you check him out for your e-book cover and graphic design needs. I don't get a dime if you use him; he's just a resource that I am happy to recommend. Here are the covers that he created for my upcoming series: ------- I will post more information about this series in the next couple of weeks. If you are a subscriber to my video marketing tips, you will get a sneak-peek at some of the videos found in the series. If you are not a subscriber to the free video newsletter, you can subscribe now and be ready to view the sample videos that I make available to my subscribers.

1 comments:

Dana Lynn Smith on November 14, 2009 6:13 PM said...

Hey Tony, the covers look terrific! Looking forward to the product launch!
Dana

Popular Posts- Last 30 Days

 

Blog Praise

"Tony's Blog has been a valuable resource to me as I got started marketing my first nationally published book. I subscribe to the rss feed and always gain something new from each post. It is as if I am enrolled in a marketing class for new authors on line. Tony's posts are always written in easy to understand terms and he gives step by step instructions. If you are a new author or wanting to become one, I highly recommend you follow Tony's advice and subscribe to his blog. You will not regret it. It's like taking a course for free!"- Dawn Stephens, Author and Illustrator, The Little Pot Series

What people are saying about our free marketing video tips

Let me just tell you... Your archive tip on linking a photo to another page where people can buy your book was so incredibly helpful and amazingly clear that you now have a real fan. SO smart to take away the fear that so many have of HTML. I followed it to the letter and posted a link on my blog today. Have a look. It's all because of you. Online Community Strategist --Angela Connor