Holiday Promotion For Your Book

If you have not tapped into the holiday season to help promote your book, now is the time to start. Regardless of where you fall on the spectrum of how commercialized you think the holidays should or should not be, the fact is that the holidays can be a boon for your book sales.

Last Friday (the Friday after Thanksgiving) was called Black Friday because retailers would finally move from the red (losing money) on the year to the black (making a profit). Thanksgiving marks the beginning of the holiday seasons. With just a few weeks left until Christmas, now is the time to act if you have not started your holiday marketing. Here are some ideas for you to consider when it comes to holiday promotions:

• Run a "Buy One, Get One Half Off" sale- Tap into the gift-giving spirit by giving a price break for people who by more than one copy of your book.
  
  
• Holiday Inscriptions- One thing that makes a gift stand out is the uniqueness of it. Offer to inscribe a special holiday message to those who buy your book as a gift for someone else.
  
  
• Bundles of Joy- Do you have more than one book published? If so, bundle them together for a great holiday gift set.
  
  
• Greeting Cards- Offer to send a greeting card to the gift recipient when someone purchases your book. Since most people may be reluctant to give out a friend's address, you can send the greeting card to the purchaser who can then give it to their gift recipient.
  
  
• Video Greeting- For that special touch, use your webcam to record a special holiday greeting to someone who purchased your book. This can make a great add-on to the purchase of your book for someone who wants that perfect gift for a friend.
  

You can tap into your own creativity for other holiday ideas, but you definitely don't want the holiday marketing opportunity to pass you by. Good luck with your own "Black Friday" and happy holidays to you.

Tony Eldridge