Monday, March 1, 2010

Find The Followers Who Are Interested In Your Products, Services And Books

When we engage in marketing, we do so in the hopes that we can find who are interested, or need, our products and services. This is why corporations spend millions on advertising and PR. They flood the general audience with their messages in the hopes that enough will take action to make their investment profitable.

They also know that the more people are exposed to their message, the greater the likelihood they will eventually take action. This is why they run the same newspaper ads and television commercials over and over. Not to simply catch the people who missed seeing their ad the first time around, but to expose people to their message over and over. In essence, they are building their brand.

This kind of advertising is very effective, but it takes an investment in time and money to really pay dividends. As small business owners, professionals, or authors we probably find ourselves with limited resources in both time and money. This is exactly why people like Jay Conrad Levinson of Guerrilla Marketing fame help so many people. Jay shows ways that you can make a big impact in marketing your business without breaking the bank. (Note: at the time this post was published, FireFox had trouble pulling up Jay's site, but Internet Explorer did not.)

This is also the purpose of sites like this: Marketing Tips For Authors. Each week, I try to pass on tips and advice to help you market your book, your products/services, and yourself.

It's also the reason I created Conducting Effective Twitter Contests. This training will walk you through the process of creating a Twitter contest that will specifically find people who are interested in your business. In fact, it is designed to help you create a marketing plan using viral elements that will truly help people seek you out.

When you talk about conducting a Twitter contest, you are talking about a focused marketing activity that can cost nothing but your time to launch, but one that can pay huge dividends for you by finding followers who want to hear your message.

Conducting Effective Twitter Contests launches today. It's a mixed training platform of text and videos that will take you through the pre-launch activities to help make sure you are aiming your contest at the right set of eyes all the way through the post-launch marketing activities to make sure that your contest doesn't fizzle after it starts.

This training is available via CD or instant download, meaning that you can start learning how to Conduct Effective Twitter Contests in just a few minutes. You could be just days away from launching a powerful, effective marketing campaign without breaking your bank.

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"Tony's Blog has been a valuable resource to me as I got started marketing my first nationally published book. I subscribe to the rss feed and always gain something new from each post. It is as if I am enrolled in a marketing class for new authors on line. Tony's posts are always written in easy to understand terms and he gives step by step instructions. If you are a new author or wanting to become one, I highly recommend you follow Tony's advice and subscribe to his blog. You will not regret it. It's like taking a course for free!"- Dawn Stephens, Author and Illustrator, The Little Pot Series

What people are saying about our free marketing video tips

Let me just tell you... Your archive tip on linking a photo to another page where people can buy your book was so incredibly helpful and amazingly clear that you now have a real fan. SO smart to take away the fear that so many have of HTML. I followed it to the letter and posted a link on my blog today. Have a look. It's all because of you. Online Community Strategist --Angela Connor