What's the difference between Web 1.0 and Web 2.0? The chief difference is in the interactive and social nature of the relationships. Web 1.0 is very static. It's almost like sticking a billboard up that advertises you and your business. Web 2.0 is community driven. It's like approaching a mixer and mingling, learning about others and finding ways to help each other.
If you are a business owner, would you attend a party, walk around and shake everyone's hand with a broad smile and a hearty laugh while slipping them a business card and saying something like, "My name is Tony Eldridge, book marketer. Here's my card. I have some fabulous book marketing products you'll be interested in."
No? Well, as you get into the Web 2.0 world, you need to think of it in the same way. This world is about relationships and providing value for the community. Those who provide value build their reputation and help to create trust in this world.
So, whether it's Twitter, Facebook, blogging, or any other Web 2.0 venue, spend time cultivating great relationships and becoming the go-to person who provides great content and value to others. Doing this may take longer than buying an ad, but in the long run, you'll gain something that an ad cannot give you. Loyal followers who have built a relationship with you on a foundation of trust. This leads to raving fans who will come to you when they need the products and services you offer.
So, how do you "get" when marketing in the 2.0 world? Start by creating relationships and finding out what people need. Then find ways to give in those relationships. Give your time, your help, your knowledge. In doing so, you will be on your way to creating long-term value in your 2.0 world.
Tony Eldridge
7 comments:
This post is focused on the Web 2.0 world. I don't mean to say that ads and static web presence are fruitless. In fact, they can be rather profitable. But you need to have a different mindset when marketing in community driven sites and marketing in non-community driven sites.
Actually this is what great marketing and PR were always made of--the Web is finally catching up! Yay for bringing to writers' attention, Tony!
Best,
Carolyn Howard-Johnson
Blogging at Writer's Digest 101 Best Websites pick www.sharingwithwriters.blogspot.com
You are so right, Tony! It's all about relationships and providing value, not advertising.
Now I hear there's a web 3.0...sigh.
Web 3.0? Yep, I see it now. Here's a decent link that looks at Web 1.0, 2.0 and *gulp* 3.0:
Web 3.0 Concepts Explained in Plain English from Digital Inspiration
Very well stated! I like the "2.0 World" title, I haven't heard it phrased like that before.
I am an artist/photographer and am really enjoying your blogs. Thank you so much.
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