Wednesday, March 3, 2010

Webcasts and Telecasts: A Great Way To Meet People

If you have been following me for any length of time, you know that I am partial to multimedia training and messaging. My free newsletter, Video Marketing Tips For Authors and my new product, Conducting Effective Twitter Contests both utilize screen capture as an audio/visual way to learn. But these videos are just as small way to use multimedia to platforms.

Last week, I was invited to be a panelist during Lynn Serafinn's Grand Opening event for her innovative new membership site, Spirit Authors Virtual Coaching and Learning Experience. She had VIP panelists for each night, Monday through Friday, and each night dealt with a different subject regarding writing and publishing a book.

On Tuesday, I was a panelist with The Savvy Book Marketer, Dana Lynn Smith, and The Wordy Woman, Shelley Lieber. Together, we discussed the importance of pre-publication marketing for your book. If you want to download and listen to that call, or any of the 5 calls, that week, then visit the Spirit Authors Virtual Coaching and Learning Experience and you'll have an opportunity to download the mp3s of the webinars for free.

This all brings me to the point of my post today. People like Lynn Serafinn, Yvonne Perry, Roger C. Parker, Phyllis Zimbler Miller, Jo-Anne Vandermeulen, Joanna Penn, John Kremer and a host of other marketers have chosen webcasts, telecasts, Blog Talk Radio, mp3s, and a host of other multimedia channels to deliver great training. But not only does this afford the learner another way to instill the lessons being taught, it's a truly social way to introduce to and collaborate with others in your field.

Whether it's experts meeting and sharing or listeners gathering to learn, multimedia channels allow the world of social media to get just a little more social. When you can attach a voice to a name, hear the laughter of a participant, engage in kitchen-talk round tables, or brainstorm in real time, you are left with an experience that is much different than simply interacting with a static written word.

As marketers, look for ways you can make your social networking world a little more social. As participants, don't be afraid to try new ways of learning and interacting. In fact, with technologies like mp3s and PDAs, it's now easier than ever to download great content and listen to it while you are grocery shopping. Not only is it a great way to learn, but it can be a huge productivity coup for you.

Tony Eldridge
* Link to Lynn Serafinn is an affiliate link.

2 comments:

Phyllis Zimbler Miller on March 3, 2010 1:38 PM said...

Tony --

You are a master of using videos to take people step-by-step through training. I highly endorse your new product "Conducting Effective Twitter Contests" and I hope people click through on my affiliate link to learn more about it -- http://budurl.com/Tonyvideos

Phyllis Zimbler Miller
http://twitter.com/ZimblerMiller

Tony Eldridge on March 4, 2010 12:09 AM said...

I appreciate that, Phyllis. I love using videos in training. That's the best way I learn myself, especially when the skill is brand new to me.

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