I t’s Tuesday and that means it’s time to meet a new guest expert on Marketing Tips For Authors. Today, I am thrilled to introduce you to Melissa Giovagnoli, president of Networlding, and the author of over 10 books. In today’s post, Melissa is going to share three internet tools to help us market our books better and faster.
Before we get to her post, I want to remind you of my Twitter contest training program with over 4 hours of embedded video. It teaches you how to conduct a successful Twitter contest and a whole lot more. Check it out with a full 30 day money back guarantee. If your reaction is like others, you will be surprised at the marketing lessons packed into this unique product.
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Now, let’s get to Melissa’s post on Internet tools to help us market our books…
Three Internet Tools To Market Your Books Better and Faster
By Melissa Giovagnoli
“The Internet is bursting with exceptionally cool tools to help you promote your business and increase your knowledge.”
Authors around the country ask me to offer simple yet effective ways to leverage the many low-cost, and sometimes no-cost social media tools available today for book marketing. Here are three top choices, along with some fast-start descriptions, guidelines and tips to use them to grow your business better and faster.
- Bud URL: This site allows you to “shorten” all those URL’s that are dozens of characters long and incorporate them into social media programs like facebook, Twitter, LinkedIn, etc. You also can use them in e-mail marketing initiatives. Use the site to create custom, shortened URLs for articles you’ve authored or are recommending.
Additional Tip: Go one step beyond and brand your URL to leverage your marketing efforts. For example, if you are marketing a kitchen consulting Webinar or live event, you might call it http://budurl.com/kitchenconsultevent. Don’t get this one we need the info here about how to get your site up in searches.
- CrowdSpring: Touted as “The World’s Best Creative Department,” this site provides one of the best ways to create designs for your blogs, Web sites, e-book and books. With CrowdSpring, you reach graphic designers in more than 170 countries. Unlike traditional marketplaces where buyers select from among proposals and bids, CrowdSpring uses an innovative business model where the buyer selects from more than 80 actual designs submitted by multiple designers and created to the buyer’s specifications.
Additional Tip: Use this site to create e-books, a special online marketing brochure you can create to promote your book. Create a graphic framework for to showcase your expertise. Grab a bigger market share through a 10-page e-book that shares the highlights of your book and build a larger readership.
- Twitter: Many people just don’t get Twitter. They think it requires a lot of work and they don’t understand how it will get them any new business. A good way to look at Twitter is to see it as the “Water Cooler” for real-time conversations. Think about using Twitter while walking a show floor or sitting in on a conference presentation. It requires an investment of time to lay a foundation and build a following, but tools like Twellow, which is a searchable Yellow Pages of Twitter account holders, or Hootsuite –, which offers multiple tools to manage your social networking vehicles, will help get you started and organized.
Additional Tip: Make it a point to consistently look at the recommendations Twitter makes for different categories. You’ll find this doing a People Search (located at the top of your Twitter page once you sign in). The goal on Twitter is to follow the best people which, in most cases, will have them following you back. Once this happens, go to the next level by picking up the phone and calling those you really see as valuable to your business. I have done this twice just in the last month and it has resulted in speaking opportunities both times.
The bottom line is that these tools can be extremely valuable. With minimal effort and time commitment, you can more effectively launch great marketing campaigns at dramatically reduced costs. Finally, if you do need help there are some very talented people out there who can help you get up to speed on these tools, and implement social media programs for you.
Melissa Giovagnoli is founder and president of Networlding, and the author of 11 books, four that have been best sellers. Melissa’s organization, Networlding, coaches leaders and implements turnkey social media, publishing and PR programs for those who want to lead their industries to realize better business, faster.