Review: Frugal and Focused Tweeting for Retailers by Carolyn Howard-Johnson

Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.

Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.

By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.

Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.

If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.

---

Carolyn Howard-Johnson’s first novel, This is the Place, won eight awards and her book of creative nonfiction, Harkening: A Collection of Stories Remembered, won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. A chapbook of poetry, Tracings,was named to the Compulsive Reader's Ten Best Reads list and was given the Military Writers' Society of America's Silver Award of Excellence. She speaks on Utah’s culture, tolerance and book promotion and editing and has appeared on TV and hundreds of radio stations nationwide. She is an instructor for UCLA Extension’s world-renown Writers’ Program and her how-to book, The Frugal Book Promoter: How to Do What Your Publisher Won’t was named USA Book News’ “Best Professional Book 2004." and the Irwin Award. Her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success also won a nod from USA Book News and won Readers' Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards.






















 -------- Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests.