4 Tips On Crafting A Title That Will Get People To Read Your Post

Sometimes you just need to hit the reset button and start over. That's what I am doing now. Over the last few days, my cell phone died (right after I made the decision to do away with my land line), my car spent two days in the shop, I left my laptop in a restaurant and spend a half day trying to retrieve it, and my back went out on me for the first time in my life, keeping me down for three days. Thank goodness my brother-in-law is a chiropractor! Anyone in the DFW area who needs a great chiropractor needs to see Dr. Tom Pledger at First Care Wellness.

But let's get back on track. Today, I want to talk about choosing a blog post title that attracts readers. We often put a great deal of time into creating a post with outstanding content, but we slap on a title that fizzles or will cause a reader to pass by our great content.

The title should tell the reader what to expect in the post. Sometimes we get cute with our titles and miss the opportunity to tell readers what to expect in our post. For example, "Riding The Wave" may sound like a great post title, but how will people know that your post is about creating viral marketing for your blog? Well, they can't. But if this is your post title- "Tips On Creating A Viral Wave To Promote Your Blog"- you will have more people take the important step of opening your post to read the first paragraph.

Here are some tips that I find valuable when I create titles for my blog posts:

• Tell Readers What Is In The Post- As stated in my example above, readers should have a good idea what you will be talking about in the post by reading the title. If they don't then it's time to rework your title.
  
  
• Add Keywords To Your Title- If you can put the words in your title that people are using in the search engines, you will lay bread crumbs for them to your post. If your post is about viral marketing, then use that phrase in your title.
  
  
• Use Numbers In Your Titles- If you have 5 tips in your post, them tell people you have 5 tips. People love lists. So a title that says, "5 Tips On Creating A Viral Wave To Promote Your Blog" will help encourage people to check out your blog.
  
  
• Use "How To" In Your Title- As an alternative to using numbers in your title, you may want to start your title off with "How To..." For example, "How To Create A Viral Wave To Promote Your Blog" will garner a lot of attention with people looking for a tutorial oriented post. Just make sure that your post answers the "How To" that you advertise in your title.
  

I hope these tips on creating titles will help you choose titles that will entice people to click on your post and start reading. If you have other ideas for choosing post titles, please share them with us in the comment below.