Content Creation is Vital in Successful SEO by R. Kyle Michael

All good things must come to an end, and so does my vacation to Sea World with my family. It was awesome to see my 4 year old twin boys feed the dolphins and ride their first kiddie roller coaster. But the highlight for them was the 45 second trolley ride from the restaurant to our hotel. Go figure...

Well, I am back in the saddle again today, staring at a few hundred e-mails and reading a to-do list that's a mile long. Fortunately, Kyle Michael, SEO expert from Seota is back with another guest post to help us learn a little more about the power of Search Engine Optimization. And while you check out his wisdom, I will be knocking off a few items on my to-do list.

Content Creation is Vital in Successful SEO
by R. Kyle Michael

As you may already know Search Engine Optimization can increase the organic traffic to your website. Once you get people to your page, you want to keep them there. The purpose behind search engine optimization is to drive traffic but without a useful, interesting site you may lose some potential customers. After all, you have put all this work into sending traffic to your site, but you want to persuade the traffic once it arrives to take action. So check your site content and give your visitors a reason to stay and a reason to return. Ask yourself what you want your visitors to take away from your site.

Site Content:
Content can be anything from a daily or weekly blog post, a widget, videos, photos, etc. When you are developing your site content, think like your target audience. By offering content on your site that is informational, humorous, useful you give your visitors a reason to return and more importantly share your site within their own personal network.

This is where your creativity comes in. Start a blog, upload your photos and videos. Integrate your content into your site. By proactively creating content that engages your audience you allow Google to index your pages and return to your site. Sites with a greater number of pages in Google typically rank higher in search engine results. Your content also gives you opportunities for links from other sites. Writing a useful article on your blog, creating a how-to video or uploading photos of an event are all great ways to get links back to your website. These sites may want to use your article, video, etc. and send a link back to your website.

Sharing Content:
Bookmarking sites and social networking sites are great tools when it comes to getting the word out about your website. Make your content as sharable as possible, use social networking sites like Facebook and Twitter, and social bookmarking sites like Digg and Delicious to share and bookmark your website. Place social networking and social bookmarking buttons and badges on your pages so your readers can share your pages with friends. With a little time and the right execution, your customers can end up promoting your site for you.


Where to Start?
A great place to start is with a personal blog about your business. Use a site like Blogger or Wordpress to create your blog and stick to updating it regularly. A blog also gives you a forum to talk about new trends in your area of business and upcoming events or promotions. Tell your current customers about your blog and have them spread the word for you. Developing a blog gives you the opportunity to get some feedback from your customers and open up lines of communication directly with your audience.

The benefit to content creation is significant for a few reasons. First, you give your visitors a reason to return to the site and allow them to interact and explore. Second, it allows you communicate with your audience and gives them a vessel to share and promote your site through your content.