8 Holiday Marketing Tips

We are in the final homestretch of the holiday season. People are in the buying and giving mood and few gifts can compare to a great book. Books are inexpensive and can bring days of satisfaction. So whether you are a novelist or a on-fiction writer, your signed book can be a wonderful surprise for someone special.

Before we get to the holiday marketing tips, take a few minutes to sign up for my free video tips for authors. Not only will you get the current tip on how to publish your blog to the Kindle, but you will also get instant access to over 45 minutes of free on-demand video marketing tips. It's free, so why not give it a try?

So with the holiday season in full gear, here are some tips that will help you sell your book.

1. Bring Back Your Oldies- When new books come out, people often forget about books that have been in the market for years. Holidays can be the perfect cameo opportunity for those aged books.

2. Bundle- During the holidays, shoppers are looking for deals and merchants are eager to oblige. One of the best deals is a bundle. Sell two books at a discount or maybe throw in a copy of a book published a few years ago with your current hot release. Either way, creative bundling can help boost your book sales.

3. Joint Ventures- JVs can be a great way for you and another author to pool your resources and offer something bigger than each of you could offer alone. Whether you have a joint signing or bundle your books together, the synergy you will create
can help you sell more books.

4. Contests- Everyone likes a good contest and the chance to win something for free. And social media platforms can be a cost effective ways to launch a contest and find new readers. With the interest you generate with a contest, your book's exposure can be your biggest benefit. And if you haven't done a contest before, might I suggest my Conducting Effective Twitter Contests book, complete with instructional videos to help you launch a contest without a hitch.

5. Sales- It's hard to find anything during the holidays that isn't on sale. Jump in with both feet and slash the price of your book to catch the attention of all those shoppers looking for a great buy.

6. Offer Free Autographs- Sure, you probably sign your books for free anyway, but we are talking marketing, right? By bringing attention to the "free" signing, you are simply speaking the holiday marketing message that consumers are tuned into listening for.

7. Limited Time- Scarcity is still one of the best motivators to buy. And with the holidays, you have one of the most potent scarcity message at your feet. "Buy today and you will have it before Christmas..." You have a lot to use with scarcity if you take a few moments to think about it.

8. Free Holiday Espresso- If someone spends, let's say, $25, then you can offer them a free cup of coffee to enjoy while they are reading your book. At Starbucks, you can buy a $5 gift card and send it along with the book. Just make sure you do the math and make sure you are not losing money in the process.

The purpose of these tips is simple. People are ready to spend money and you want to give them a reason to spend it on your book instead of a spice rack. With a little thought, you can come up with a lot of great holiday marketing tips of your own.

Happy Holidays and Happy Book Selling!