Friday, December 3, 2010

Easy Live and Archived Videos On Justin TV

I am always on the lookout for simple, cost-effective marketing tips. I have one I want to share with you today that can help you launch live video events easier than you thought possible. You can do it through Justin.tv. Before we get to how this nifty site can have you up and running in minutes, let me make a couple of quick announcements.

1. My normal Friday's Tips Around The Net will be out tomorrow.

 2. There is a great author/artist having a book signing at the Park & Preston Barnes and Nobles in Plano, TX this Sunday, December 5th at 3:00 PM. Pari Danian is the author of The Palatable Plate. This book is a work of art through her talented photography and promises to help you prepare meals that transcends the palate. Check out her video for more information on this wonderful book.



Now, on to my post on Justin.TV

Justin TV is similar to other sites like uStream in that it allows you to broadcasts videos from your computer live to their servers. I have a private Justin.TV account that I stream videos of my kids here in Texas so their grandmother in Indiana can watch them live. With the private feature, someone can only watch the videos with a password that you create. 

But the marketing potential for this is huge. It's a one-way streaming video tools that allows you to give a presentation to anyone you invite. If you make your "channel" public, then anyone who stumbles across your video can watch. 

When your video presentation is over, Justin.TV then archives your video for people to watch at their leisure. That means you can record a session and then promote it whenever you like. If you are familiar with Blog Talk Radio, then you have an idea of how Justin.TV works, only with video.

When people log into your channel, there is a text area to the right where live text communication can take place. This means that if you are giving a presentation, you can still interact with your visitors and answer their questions. 

But what really caused me to get excited and share this site with you is their new app for smart phones. Now you can take out your phone, load the app, and start to record and stream live with the push of one red button. I have done this and it is honestly that simple. 

Imagine the possibilities of catching a live event as it happens, streaming it to your Justin.TV page with your smart phone, and then marketing it as a "pre-recorded" video.

If you are looking for a way to add another powerful marketing medium to your arsenal, then check out Justin.tv. We're in a whole new world and this nifty site can hold your hand as you step into it.

2 comments:

L. Diane Wolfe on December 3, 2010 1:22 PM said...

Now that does have some great potential!

Tony Eldridge on December 3, 2010 1:34 PM said...

Absolutely, Diane! And I forgot to mention that you can do all this for free!

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