Review: How to Sell More Books on Amazon by Dana Lynn Smith

I am thrilled to be part of a virtual book tour for Dana Lynn Smith's new book, How to Sell More Books on Amazon. With a stop in this blog, I have agreed to review the book for you.

From time to time, I stray slightly from the marketing focus of this blog when I review a product or book, but Dana's book falls squarely on the theme of this blog. It's essence is that of marketing your book, and not simply marketing it anywhere, but marketing it on the granddaddy of all book sites, Amazon.com.

As I read through How to Sell More Books on Amazon, it became clear to me that this book could appeal to two different audience types:

1. The author who has no idea how to utilize Amazon.com in their marketing efforts, but desires a presence there
   
   
2. The author who is on Amazon.com but feels that they are not taking full advantage of what Amazon.com can do to help them sell more books

First of all, this book will walk the author step-by-step through the process of getting their book on Amazon.com as well as walk them through every other process found in How to Sell More Books on Amazon. It's like having an expert guide you through the process without you having to spend the hours, days and even weeks learning it yourself. For any author who loves to write, but views marketing as a necessary evil, this book is heaven sent.

But getting your book, physical or Kindle, on Amazon.com is only half the battle. Dana not only shows you how to do that, but she also spends time on things like the importance of making sure your cover helps market your book, how to use features like the "Look Inside" and how to optimize your Amazon Connect Author Page.

If the book stopped there, it would be a valuable resource to any author who wanted to get their own book on Amazon.com. But Dana beefs up her book even more by walking you through all the marketing opportunities and potentials you have at your disposal once your book is listed with Amazon.com. Things like how to use Listmania Lists, reviews, tags and customer communities are just a taste of what she covers to help you market your book on Amazon.com.

As I said earlier, Amazon.com is one of the best places to have your book listed. But there are so many option available to an author on Amazon.com that it can quickly become intimidating. One of my favorite features in How to Sell More Books on Amazon are the Essential Activities lists and the Optional Activities lists. Dana helps you understand what you "must" do vs. what you "can" do in order to launch a strong Amazon.com marketing campaign.

This review just scratches the surface of the information packed in How to Sell More Books on Amazon. One thing I can tell you for sure: if you desire to list your book on Amazon.com or if you have a book already listed and you want to make sure that you are taking advantage of what Amazon has to offer, then you will want a copy of How to Sell More Books on Amazon within arms reach as you work to create your own Amazon.com marketing plan.

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How to Sell More Books on Amazon is available in both PDF and Kindle format. For more book marketing tips, follow @BookMarketer on Twitter and get Dana's free Top Book Marketing Tips ebook at www.TheSavvyBookMarketer.com