Resource Of The Week: QR-Code Generator

This week's resource of the week is a really cool and simple tool that makes your books, products, websites and much more accessible to prospects. It's called: QR-Code Generator.

A QR code is a 2 dimensional bar code that allows you to embed all kinds of info that people can scan with their smartphones to unlock. Everyone with a smartphone either has, or can download a free app to scan these codes. Once you create these codes, you can place them online, print them on postcards or on use them on other pieces of advertisements.

Kaywa has created a free online QR generator that allows you to create your own QR codes in less than 10 seconds. Once you create the code, you can place it on your blog or on your mailer for your prospects to scan.

With Kaywa's QR code generator, you can embed a website url, a text block, a phone number, or an SMS message. You can also choose whether you want a small, medium, large or extra large QR image.

Here is how you might want to use the various codes to market your book:

* You can send people to your book's Amazon page. If you scan the code below, your smartphone will go to my Kindle version of The Samson Effect. Go ahead- check it out:

* You can encode a description of your book. If you scan the code below, you will read the description of my novel, The Samson Effect (250 characters or less):

* You can encode a phone number- perhaps your contact number or the number to order your book. If you scan the code below, you will get the phone number to hear the recorded news and weather for my hometown of Indianapolis, IN. If you wish, you can add it to your contact list right from the phone after you scan the code:

* You can encode a SMS message ready for your followers to send to a friend. If you scan the code below, you will have a message encouraging the recipient to buy the wonderfully entertaining novel, The Samson Effect:

I appreciate your indulgence as I used my book in the above examples. But seriously, Kaywa's QR-Code Generator is a simple, but powerful tool you can use to expand your book marketing potential.

And for those who don't have a smartphone, there's no need to worry... you can find the link to my novel, The Samson Effect, below :)

*Note, if you are reading this post from a syndicated source, you may have to visit my blog to see the QR codes I use in this example.


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Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests.