Before we get to Maria's post, I have one exciting in-house announcement. For a limited time, I just dropped the Kindle version of Conducting Effective Twitter Contests by 89% from $8.99 to $0.99. I have uploaded all the instructional videos that are embedded in the PDF version and linked them in the Kindle version. This video e-book will teach you book marketing strategies that go far beyond conducting Twitter contests. When the PDF launched, it sold well at $47. You get the exact same videos and e-book right now on the Kindle for $0.99, so check it out today.
Now, on to Maria's post...
Three Layers of Book Promotion
By Maria Zannini
When it comes to marketing your book or brand, each venue can be neatly categorized between two camps: Passive and Proactive marketing.
Probably the easiest of all marketing, passive promotion is anything that you set up once and becomes self-perpetuating. Email signatures with a link to your book title or blog is an example of passive promotion. Once you've set up your signature to advertise your book, brand or blog, you don't need to do anything else. It follows you wherever you correspond.
Other options that you can set and forget:
- mailing labels, stamps, and business cards
- book trailers
- print or online advertising
- online forums
- book signings
- commenting on blogs, forums, and Facebook, or responding to other people's tweets
- writing articles (Bylines, regardless of genre or topic increase your visibility.)
- linking to other posts, articles and authors (This is a BIGGIE. The more you link, the higher your search engine rating. And it's so incredibly easy.)
In the end, remember that you're not selling a product. You're building relationships with future readers.
Maria Zannini used to save the world from bad advertising, but now she spends her time wrangling chickens, and fighting for a piece of the bed against dogs of epic proportions. Occasionally, she writes novels.
Blurb for APOCALYPSE RISING: The only place to hide was in the past. Leda and Grey have one chance to escape a madman and that's through a portal to a time before the apocalypse. But nothing has prepared them for 21st century culture, and every misstep draws them closer to the End Times. The world is teetering on extinction, and they may very well be the cause of it.
Apocalypse Rising is the sequel to Touch Of Fire. I hope you'll try them both.
Conference Checklist- Maria Zannini
The Most Crucial Step To Effective Book Marketing
When Should You Stop Marketing Your Book?
Do-It-Yourself Marketing by Jerry B. Jenkins
-------- Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests.