Today, we invite back a returning guest author to give advice on creating a platform. Specifically, Jo-Anne Vandermeulen will talk about creating that perfect pitch.
Before we get to Jo-Anne’s post, I have a couple of quick in-house announcements:
1. We have a couple of Kindle titles that you can win this week just by leaving a comment on a blog post. Bridges: A Tale of Niagara By dk LeVick and Without Regrets By Kristi Burchfiel are our Sunday Kindle Book Giveaway titles you can read about and then leave a comment for a chance to win. Check out these two books today!
2. I recently released my new mystery/thriller novel, The Lottery Ticket: A Novel on Kindle. “A father may have purchased the winning lottery ticket a couple of days before he died, and now everyone’s looking for it; most will stop at nothing to find it. In this mystery/thriller, loyalties are tested, alliances become fluid and scruples are put to the test for everyone.” I invite you to download the free sample from Amazon and help me spread the word.
Now, on to Jo-Anne’s post…
A Perfect Pitch – A Sure Strike-Out
By Jo-Anne Vandermeulen
Short, sweet with an amazing hook… and I’m not talking about a curve-ball.
To create a platform that stands out from the rest and *conquer all obstacles* you must learn how to ‘pitch’.
At first, creating a pitch will be awkward. Writing a page, condensing it to a paragraph, then finally to a sentence all takes cognitive thinking. Yet, you can feed off this process and soon turn it into a cheering victory! Attitude is the answer. Creating a pitch is NOT drooling work, it is a challenge—a win with even more opportunities—your reward worth the effort!
As a writer, we’ve heard the term ‘elevator pitch’ as a short yet remarkable synopsis of our book in the time it would take to meet someone in an elevator on the main floor and manage to hook the audience before we reached the top.
As a marketer, we need to stand out from the rest and prove we are the best as the competition is fierce.
As a blogger, we need to create valuable content in a short article that will leave the reader in awe and have them coming back for more.
Creating a pitch is difficult. Perhaps even more work than writing the article or even an entire book. A lot is on the line. Your audience, followers, fans and even the door to open for your next opportunity may be at stake.
Developing or presenting a pitch may come as written content or in the form of verbal conversation. Some may be planned, but many will be unexpected ‘moments’ when chatting with a stranger, an acquaintance, or even a dear friend.
Prepare Your Pitch
Be Ready – Always be aware of these prime-time opportunities. Blend your pitch into conversation when the subject becomes available. As a teacher, we call these unexpected opportunities as ‘teachable moments’.
Have Your Pitch Polished and Rehearsed – Often your pitch will not be planned and yet has to be polished and rehearsed. Observe your viewer. How’s the eye contact? Are you keeping them interested?
Know When You’ve Said Enough – Again, through observation, you must read their body language. Usually, you’ll have less than a minute. Be ready to add your own ‘stories’ or examples to hold their interest.
But, fear no more… simply:
1.) Begin with Action – Leave the ‘fluff’ or back story out.
2.) Revise – Cut, cut, and cut some more. Take the time to rehearse verbally.
3.) Think – Astonishing words that attract, hook and even shock the reader.
Now here’s the good news…
Creating A Perfect Pitch Becomes Easier With Practice. Overtime and with more experience, your pitch will become automatic. No work at all! You’ll receive unbelievable rewards as the new opportunities begin to take over.
No matter if you’re an author, blogger, or marketer your record for strike-outs will remain intact. To throw a perfect game and *conquer all obstacles* is to perfect your pitch.
Jo-Anne Vandermeulen is a Canadian author, expert blogger (offering free marketing tips), producer and hostess of “Authors Articulating” on Blogtalkradio, founder and marketer of the online marketing business— “Premium Promotional Services“, and appears on many major social media sites (Facebook, Linkedin, Twitter, Goodreads, etc.)…as a professional support network for writers. With two books out (including a suspense/romance novel) and a soon to be released nonfiction “Internet Marketing Made Easy“, Jo-Anne has overcome her own obstacles to follow her dreams. An English major, graduated from the University of Saskatchewan (Canada), in 2006 she had to give up teaching when she was diagnosed with an illness that forced her to get out of the classroom. Now, with the novel “Conquer All Obstacles“, and the non-fiction resource books “Premium Promotional Tips for Writers” and “Internet Marketing Made Easy”, Jo-Anne is an inspiration for many.
Audio Podcast: Authors Promoting Through Blogtalkradio By Jo-Anne Vandermeulen
Creating An Elevator Pitch For Your Author Platform
Developing a Platform For Nonfiction Writers- By Robert Rummel-Hudson
Create Your Author Platform in 10 Steps
Building a Global Author Platform with Social Media By Todd Rutherford
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.