Resource Of The Week: Google Keyword Tool

Today's resource of the week is the Google Keyword Tool. This powerful tool is available for free, without having to create an account, though if you have a free Google Adwords account, you'll find the tool in there. We all  know that when we write posts or landing pages for our books, we want to use relevant, powerful keywords to help the search engines find the content.

What the Google Keyword Tool does is help us uncover related keywords that we may be overlooking. So, if we were to type in the word "blog", we will get 100 other keyword ideas related to "blog". The tool also gives us how many monthly global searches have been done on the keywords and how many monthly local searches have been done. These stats will help us determine how popular the keywords are with people who are looking for content.

There is also a small bar chart that tells us how competitive that keyword is. Sometimes, we can find keywords that have great traffic with little competition, which can show us that we may have found a valuable sleeper. Now, this is designed for people who are looking to place Adwords ads, so this is where the competition graph really has its value.

If you're looking for a way to spark your creative juices for new keywords and you want to see how well the keywords have performed, then the Google Keyword Tool is a simple, powerful tool you should bookmark and have in your marketing arsenal.


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Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.