D'Vorah approaches her subject from the online, e-promotion standpoint. She walks authors through the technical things they can do spread the word about their book. This includes her advice on blogging, social media marketing, teleseminars, videos and more. But she also goes into the strategies that authors can use to maximize the income stream from their book.
For the author who thinks that all you need to do is start a website/blog, Facebook, and Twitter account to market their book, D'Vorah's book is a needed, refreshing look that will open the eyes of the reader to the potential out there for you. My favorite part of this book are the resources at the end of the chapters. There, you will find "Keys To Success", which are quick tips that give you that extra icing on your book marketing cake and her added "Resources" that will give you a list of web links that will allow you to research the material in that chapter in more depth.
Book Marketing Made Easy is set up exactly the way I like these author resource books to be set up. Each chapter is devoted to a specific subject and allows you to turn to the part of the book you need most too best use the information in a way personalized to your needs. That means you won't have to read the book cover-to-cover to get the benefit from this resource. However, I do recommend that you spend the time on each chapter, regardless of your needs. I walked away with ideas and lessons from chapters that I consider myself an expert on.
My bottom line on this book is this: It's definitely a book that will give you much more than the value you spend on buying it. You'll treat it as a resources that you'll keep at arm's reach to use as you have the need. Already, it occupies a special place on my bookshelf for the few books that I want to keep close to me. My prediction is that you will have these two responses after reading the book. 1. "Wow, I didn't know you could do that!" and 2. "So that's how they do that!" This is definitely a buy for the author who wants to explore all the options available to them when it comes to marketing their book.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.