My continued thanks to everyone as I still catch up with scheduled posts that I'm working to get out to you.
Adding Customer Images to Your Amazon Page To Increase Your Sales
By Laura Pepper Wu
Not all book marketing efforts come equal. Some are large endeavors (book tours, ad campaigns, guest posts), others are small tweaks that bring surprising results.
One such thing is adding customer images to your Amazon product page.
On every Amazon product page (including print and eBook pages) there is the option to “Share your own customer images”. Find this option under the image of your book cover.
Anyone can upload these customer images, including the author or publisher. So why is this worth your while?
In the case of my non-fiction wedding guide, I uploaded four images to compliment the existing book cover image. These include my author profile picture, an image of the paperback book in a real life setting and two images of the text on my Kindle.
When I made this small change, I noticed a leap in my sales. Coincidence?
Perhaps. Perhaps not. It’s hard to know which marketing efforts are working since we do not have direct statistics from Amazon, and I suspect that it’s a sum of the entire equation. Here is why adding customer images works, using an example of my favorite vice, Peet’s coffee.
Here is what Peet’s coffee looks like in it’s bag. We can more or less draw a parallel of the coffee bag to the image of your book’s front cover:
Now, we can add an image that gives the consumer a feeling; a desire to enjoy the product for them self:
We can even go one step further and add in an image of someone enjoying the coffee, to show the customer the joy and experience this purchase will bring them.
Photo Courtesy of KatLevPhoto on Flikr
It’s obvious which image is going to entice you to buy the coffee more effectively. In the case of your book, this could be a picture of someone reading your book on the sofa, by the pool or even at the beach.
Adding customer images is a simple, effective, yet underused tool. Use this to your advantage and give customers more than just a book cover to judge your book by.
Now please excuse me while I go get my coffee.
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Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.
19 comments:
Interesting tip, Laura! I'll have to try it. :) Thanks!
Never thought of doing that nor did I even know the possibility existed, thanks Laura! Good advice!
This is good to know. I posted a book review on Amazon yesterday and saw that feature (and wondered about it). Thanks so much for sharing this!
Thank you SO much for having me Tony! Glad people could find it useful.
Fantastic idea. This is what television ad campaigns do. Thanks for sharing and using the analogy of Peet's coffee, for us visual learners.
Dear Tony:
I don't know where you keep coming up with great posts and new discoveries like Laura, but keep up the good work!
This is something I've never really thought about.
Roger
Great idea. I've seen this feature on Amazon, but never thought about using it before. Will definitely have to try this now!
Many thanks, Laura and Tony.
This is very interesting and definitely something I will have to try! Thanks very much.
I've now added "customer photos" on the Amazon UK sales page for my book Start Your Own Home-Based Business at http://amzn.to/guSZ4k
Will be watching the sales stats with particular interest now!
Laura --
Although I did upload an additional photo three years ago to the Amazon page for my novel MRS. LIEUTENANT, I realized after reading your excellent post that I could do much more with this option.
And your three example photos in this post are terrific! You certainly demonstrated how effective the right photos can be.
Thanks for such valuable information.
Phyllis Zimbler Miller
http://twitter.com/ZimblerMiller
Thanks for this new tip. I did realize that it is another good tool to use in selling a book. This is in fact a good way to advertise more to your prospects.
This is a great article. I just want to mention, though, for those new to the Internet and marketing thing--images FROM your consumers cannot be shared without their consent. For example, if you run a contest on your website for people to send in pictures of themselves enjoying a cup of your coffee, you are not automatically able to distribute those images unless it was stated in the contest rules. The Internet makes things like copyrights a little hazy sometimes, so always error on the side of caution.
I'm going to try this: a picture of someone reading my book on Amazon.
Hi Laura. Agreed. This was a GREAT suggestion of yours. I've implemented this in a few iterations over time. And actually just wrote a follow up article at http://www.goodbookmarketing.com which expands on this, links back to this article, your wordpress site and your wedding book. Cheers!
This is absolutely an fantastic idea. It definitely attracts the customers and whilst in online marketing, pictures play a greater role in marketing a business.
Hi!
I would really like to have a go at this, but I can't find any link to add customer images to my books. I am an Amazon customer and I did sign in to my account, but still can't see any link to upload customer images.
Please help!
Thanks!
Hi Kerrie,
I checked my Amazon pages and it looks like that link is no longer on the Kindle titles. I do see it on my physical titles. When I looked you up on Amazon, I only saw Kindle titles for your book, which expains why you can't see the link.
I hope this helps.
Thanks Tony. Laura mentioned E-books so I presumed that would be the kindle books. Must've presumed wrong! Thanks for the prompt reply.
No problem, Kerrie. In fact, I just went on the KDP community forums and saw a recent thread about this. Aparently, this is a new (maybe temporary) thing only affecting Kindle titles.
Good luck with all your Kindle titles. They look interesting :)
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