eBook Marketing: What Goes Around Comes Around By James Moushon

Today, we have a treat as our guest author. James Moushon is an author and a pioneer in the e-publishing world. I found him through his blog and numerous guest articles and was thrilled when he agreed to share his knowledge on e-book publishing with us. When you are finished with this post, make sure you take a look at his other online writing.

eBook Marketing: What Goes Around Comes Around
By James Moushon

To eBook authors, marketing can be a daunting task. Whether you’re an indie publisher or you are using a traditional publisher, the marketing is usually left up to you.

It is a digital world now and self-publishers are not tied to bookstores with limited shelf space and a revolving inventory. In fact it will be on sale for a very long time. With the longevity of your eBook’s life, you have the ability to try several different marketing avenues until you find one that works.

So where do you start with this marketing thing?

Your marketing goal should be to fill the sales pipe with quality content and give your readers as many entry points to your buy pages as you can.


One of the phenomenons in the ebook marketing world is the momentum that is created when an author catches on. Every week it seems we are hearing about an author reaching the ebook million unit sales plateau. Their secret is they know how to market and brand themselves. Yes they are in all the right places. The speed of the Internet and the reach it offers to the ebook marketer is breathtaking.

So how do they do it? Besides great content and hard work, how do they reach that prize status?

Entry Points

One of the marketing strategies they use is the creation of as many entry points as they can to get to their sales page. They never miss an opportunity to put that ebook product in front of their prospective readers. Here are some of the entry points.

  1. Ebook-links. Don’t miss the opportunity to add links in your ebook to the other titles that you have for sale. You should also link to your author’s website and blog and other reference points so readers can find their way back to you. Use the power of links.

    Traditional publishers are missing this one on a regular basis. They are so anxious to make a copy of the paper version and get it online; they don’t render the buy links to the other titles in your ebook.

  2. Websites. Have multiple websites. I recommend one for each ebook plus an author site that encourages reader communication. Make sure you reference your other titles on the individual sites. There are many free opportunities to setup multiple sites and blogs. Have giveaways and conduct contests. Anything that keeps your readers coming back to your website. Having your readers help with the title of your next book or the design of your next cover is a powerful tool to use.
  3. Blog. Toss in a blog with interesting reader information and an interaction component. Don’t forget to include a blog list on your site. You know. Related blogs you like to read. They in turn will link back to your blog, creating more entry points. Encourage the cross-linking. It is win-win for both parties.
  4. Tags and Metadata. One of the most important components that must be addressed every time you do something online is the path readers will take through search engines to get to your information. Search Engines Optimization (SEO) is the key to readers finding your ebook online. Spend some time analyzing what types of tags and categories you want to include in your messages. You may want to start with Google Keywords. Then look at your competition and see what they are doing.
  5. Email Signature Line. Use your email signature line to sell your ebook. Show a thumbnail of your cover with a link to your buy page. Then start emailing a lot. Sometimes emails work better than commenting on forums and other blogs to create activity.
  6. Guest Blogs and Interviews. Try to get involved in your genre community. A guest blog or an interview is a great opportunity to get your name and your ebook in front of another audience of readers and buyers.
  7. Helpers. Connect with your helpers with links to their sites. Your helpers include your copy editor, your cover designer and your book designer. Linking to them can create a turnaround with a link back to your site.

Reader Interaction

    You must develop an interaction with your reader. Here are some ideas.

  1. Direct contact to your audience through social networking is very time consuming but it can be very rewarding. Facebook and Twitter along with Linkedin and Mobileread are good venues for starters.
  2. As you go through your marketing activity, you must give your reader ‘that expert feeling’ about you and your book. Nothing turns them off more than marketing copy with typos. Talk the talk and walk the walk.
  3. Your thumbnail cover could be the difference in the buy decision. You must keep in mind an ebook cover is looked at differently than the traditional cover. The prospective reader can’t see the brilliant colors or feel the raised print. If you can’t read the thumbnail, neither can the prospective buyer. You may have two covers. One for the paper version and one for the ebook version.
  4. Amazon Public notes could be another opportunity to interact with your reader base and create synergy. If you can get them involved, your next ebook will be an easier sell.

End Game

So where are we going with this? Activity is a good thing. The more interaction you have with readers, the bigger opportunity you have for continued ebook sales. Here are several takeaways.

  1. Motivate the buyer at each entry point. Make it easy to buy your ebook.

  2. Get readers to read your first two chapters.
  3. Develop synergy between each entry point with reader interaction.

If the Amazon or Barnes and Noble sites are the only place readers can find out about your ebook, I advise you to go fishing and dream about what could have been.

How will they find you and your ebook? Should you seek a mentor to help you market your ebook? You will find out that there is not enough time in the day to do everything yourself.

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com
Or go to my blog: The eBook Author’s Corner
Author: Call Off The Dogs, a rendered eBook
LinkedIn Profile: James Moushon

Bio: James Moushon

Born in Illinois, James Moushon is a published writer in the electronic document field.

Moushon is a graduate of Bradley University in Peoria, IL.

Starting over 15 years ago, he helped lead the startup of the electronic forms industry in the creation, conversion and usage of electronic forms by supplying that industry with a continuing source of published literature, software products and training seminars.

Moushon worked with over 200 companies and organizations like the IRS, Commerce Clearing House, Nutrilite, UPS, MGM, Sony International and Royal Paper Box with their conversion from paper forms to electronic forms.

In 2003 Moushon moved his focus to ebooks and their development.

He recently published a rendered eBook : Call Off The Dogs, a story about the Assassination of President Kennedy, which is available on Amazon. It is his first novel.


Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.

18 Responses to “eBook Marketing: What Goes Around Comes Around By James Moushon” Subscribe

  1. Dee for Author D.I. Telbat October 6, 2011 at 5:13 pm #

    Thanks for your post, James. Your entry point list is helpful. I see I have a couple more to add to my to do list. And I’m about to get started with Twitter. Seems that everyone says that everyone needs to be doing that! :) Guess it’s time!


  2. Karen Lange October 6, 2011 at 11:35 pm #

    Thanks for the intro to James. Appreciate the info!

  3. Henry Jakson November 25, 2011 at 9:37 am #

    An eBook is short for electronic book. eBooks can be downloaded and read on an electronic device like a desktop or notebook computer. eBooks are versatile, portable and convenient. You have probably read one yourself. One of the biggest advantages an ebook offers is instant access. People search the internet for information and you can pack an eBook full of text, graphics, audio and video, to give them what they are looking for and at the same time tell them more about yourself.
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  4. Nova Rose December 1, 2011 at 12:27 am #

    Thanks for you insight. I hope to use these tips to help me with my book: Legends Lost Amborese.


  5. Internet marketing company December 1, 2011 at 6:21 am #

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  7. Walter December 12, 2011 at 11:39 pm #

    Thanks for this excellent post.
    I was glad to hear you recommend having a site for each book. I have also read the opposite advice, but I have found having a site specifically for a book is quite helpful, and such sites can attract followers who wouldn’t look at your author site.

  8. Matthew Turner December 19, 2011 at 10:15 am #

    Nice article, agree with just about everything you say. However i personally would say one website would create more synergy, with clear sub pages for individual books and what not. Keeping everything under one roof should allow for maximisation and keeping people on your site

    Just my opinion though. Great article :)

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  10. Judith Briles January 4, 2012 at 3:47 pm #

    Surely a great way to start the New Year. These recommendations are worth noting.

  11. Mike January 4, 2012 at 6:18 pm #

    I think this is all really great advice … especially providing links in a ebook – often overlooked. I’d be curious to better understand why you advocate for having multiple websites – one for each book? It seems if you have a robust selling component on 1 author website, it’d make the most sense to tie SEO to direct all web viewers to just 1 website – eliminate confusion (and upkeep work for yourself). I might add that if Dee is considering starting a Twitter account, you should use your own name & photo and not your book title & cover ;-)

  12. Anieb February 3, 2012 at 10:41 am #

    After reading the article given by you,I just want to say that it gives a useful information about the ebook marketing ..Thanks for such a nice post..

  13. Kevin February 7, 2012 at 10:58 am #

    Thanks for a very informative article. Best Accounting Sample Resumes

  14. Joe Voutour March 21, 2012 at 5:01 pm #

    James, I was encouraged with your post to see you listed the need to have a web site early on. While I believe this is a must I often see sites that miss the marketing value due to a poorly designed site with content somewhat lacking for good marketing. For step-by-step web site instructions to build a simple but very effective site go to http://www.eBookWriting.org.
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  17. Anieb April 17, 2012 at 8:51 am #

    Hats off for this post mate….

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