Since I’ve archived the blog, it’s continued to get healthy traffic. I’ve also received requests from authors and book marketing experts who expressed interest in providing guest posts. I’ve decided to continue to publish guest posts as they come in. If you’d like to submit a post to this blog, check out the Guest Post FAQs page of the blog.
Today, author and CEO of the book marketing agency Digital Book Launch, Jim F. Kukral, will discuss the secret to overnight book marketing success. Be sure to check out the links to his books and his websites throughout the post.
The Secret To Overnight Book Marketing Success
By Jim F. Kukral
As more and more new authors begin to self-publish, we are finding out that the majority of them somehow believe that just because you can upload your book to Amazon overnight, that you can sell millions of copies of your book overnight as well.
The cold, hard truth: It’s not going to happen.
Having overnight success of your book would be like winning the lottery; the odds aren’t great to say the least. Just like in life and in business, there are a very few select group of people who “hit the winning ticket” by accident or luck. As I wrote in my book Business Around a Lifestyle, Volume 1, “Some people are born into money and success. Some just get lucky. The rest of us, well, we all have to work to get where we want to be.”
So you want to be a successful author? Stop believing that you can somehow do it overnight or that you’re going to hit the lottery. You’re not.
When I was traditionally published by a major publisher for my first book, I made the same mistake that most first-time authors do. I thought they would do all the marketing for me. I thought they would get me into bookstores and they would send out tons of press releases telling the world how great my book was. I thought they would give me me a step-by-step marketing plan of what they were going to do to help make me the next big author in their pen.
I was wrong. I did pretty much everything on my own, which I found out was a LOT of really hard work. Lesson learned. So since I was doing it all on my own anyway, I decided to self-publish instead.
For my next books I created detailed marketing plans and did complex book launches. I learned first-hand how many hours needed to go into marketing a book, even sometimes to only sell a few hundred copies or less. Book marketing is exhausting.
Seven books later, I’ve figured out in order to be successful an author in today’s world, you have to have two major components in place. Sure, there are many, many more, but these two things are the core things you need to do to even have a sniff at success.
Number one, you HAVE to write a great book. Number two, you HAVE to learn how to market your book.
Writing a great book is essential because your sales will be affected by the reviews of your book. If the book isn’t good, it’s not going to get reviews, or even worse, it’ll get poor reviews, which can really sink your ship fast.
Let’s assume you have already written a wonderful book. Now comes the really hard part: Marketing it. Like you, I wish there was a magic easy button I could push that would market my book for me, but unfortunately there is not.
Don’t be discouraged. I know that is tough to hear. There is a light at the end of the tunnel.
So what does it take to market and sell books? Here’s just a short list. The long list would make your head spin.
- A well researched and inviting title
- An amazing book cover that grabs readers
- An awesome book!
- Top-quality editing and proofing
- Tons of powerful reviews
- A full-blown social media presence and campaign
- An email list full of interested potential readers
- A blog or website or landing page, or all three
- Professional copy for your description to entice readers
- Blurbs from well-known people in your industry
- Hours and hours of your time
Want more? Grab a free copy of my book The Ultimate Digital Book Promotion Handbook for Authors.
Where in that short list do you see anything that can be done by clicking an easy button?
The point of all of this is to make you realize that there is no secret to overnight success. If you want to be successful as an author you’re going to have to dig in and lay down some blood, sweat and tears. The good news is that if you are willing to do that, the opportunity in front of you is immense.
Jim F. Kukral writes books that inspire and educate readers on how to live better liv
es and improve their businesses on the Internet. He is the CEO of a groundbreaking book marketing agency called Digital Book Launch. He is also the found of a free book marketing community for authors called Author Marketing Club.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.