The Secret To Overnight Book Marketing Success By Jim F. Kukral

Since I’ve archived the blog, it’s continued to get healthy traffic. I’ve also received requests from authors and book marketing experts who expressed interest in providing guest posts. I’ve decided to continue to publish guest posts as they come in. If you’d like to submit a post to this blog, check out the Guest Post FAQs page of the blog.

Today, author and CEO of the book marketing agency Digital Book Launch, Jim F. Kukral, will discuss the secret to overnight book marketing success. Be sure to check out the links to his books and his websites throughout the post.

The Secret To Overnight Book Marketing Success
By Jim F. Kukral

As more and more new authors begin to self-publish, we are finding out that the majority of them somehow believe that just because you can upload your book to Amazon overnight, that you can sell millions of copies of your book overnight as well.

The cold, hard truth: It’s not going to happen.

Having overnight success of your book would be like winning the lottery; the odds aren’t great to say the least. Just like in life and in business, there are a very few select group of people who “hit the winning ticket” by accident or luck. As I wrote in my book Business Around a Lifestyle, Volume 1, “Some people are born into money and success. Some just get lucky. The rest of us, well, we all have to work to get where we want to be.”

So you want to be a successful author? Stop believing that you can somehow do it overnight or that you’re going to hit the lottery. You’re not.

When I was traditionally published by a major publisher for my first book, I made the same mistake that most first-time authors do. I thought they would do all the marketing for me. I thought they would get me into bookstores and they would send out tons of press releases telling the world how great my book was. I thought they would give me me a step-by-step marketing plan of what they were going to do to help make me the next big author in their pen.

I was wrong. I did pretty much everything on my own, which I found out was a LOT of really hard work. Lesson learned. So since I was doing it all on my own anyway, I decided to self-publish instead.

For my next books I created detailed marketing plans and did complex book launches. I learned first-hand how many hours needed to go into marketing a book, even sometimes to only sell a few hundred copies or less. Book marketing is exhausting.

Seven books later, I’ve figured out in order to be successful an author in today’s world, you have to have two major components in place. Sure, there are many, many more, but these two things are the core things you need to do to even have a sniff at success.

Number one, you HAVE to write a great book. Number two, you HAVE to learn how to market your book.

Writing a great book is essential because your sales will be affected by the reviews of your book. If the book isn’t good, it’s not going to get reviews, or even worse, it’ll get poor reviews, which can really sink your ship fast.

Let’s assume you have already written a wonderful book. Now comes the really hard part: Marketing it. Like you, I wish there was a magic easy button I could push that would market my book for me, but unfortunately there is not.

Don’t be discouraged. I know that is tough to hear. There is a light at the end of the tunnel.

So what does it take to market and sell books? Here’s just a short list. The long list would make your head spin.

  • A well researched and inviting title
  • An amazing book cover that grabs readers
  • An awesome book!
  • Top-quality editing and proofing
  • Tons of powerful reviews
  • A full-blown social media presence and campaign
  • An email list full of interested potential readers
  • A blog or website or landing page, or all three
  • Professional copy for your description to entice readers
  • Blurbs from well-known people in your industry
  • Hours and hours of your time

Want more? Grab a free copy of my book The Ultimate Digital Book Promotion Handbook for Authors.

Where in that short list do you see anything that can be done by clicking an easy button?

The point of all of this is to make you realize that there is no secret to overnight success. If you want to be successful as an author you’re going to have to dig in and lay down some blood, sweat and tears. The good news is that if you are willing to do that, the opportunity in front of you is immense.


Jim F. Kukral writes books that inspire and educate readers on how to live better lives and improve their businesses on the Internet. He is the CEO of a groundbreaking book marketing agency called Digital Book Launch. He is also the found of a free book marketing community for authors called Author Marketing Club.



Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.

9 Responses to “The Secret To Overnight Book Marketing Success By Jim F. Kukral” Subscribe

  1. Karen Lange April 9, 2012 at 6:02 pm #

    Thanks, Tony, for the intro to Jim, and thanks, Jim, for these great tips. Appreciate your insight!

  2. Tony Eldridge April 9, 2012 at 10:34 pm #

    Absoletly, Karen! I love meeting new authors and introducing them to the blog readers. We have so much wealth of knowledge in our community to share!

  3. Anieb April 10, 2012 at 7:33 am #

    Thanks for sharing your tips Jim…. I must appreciate you for this great job….

    Author Marketing

  4. April 11, 2012 at 11:55 am #

    Interesting post and thanks for sharing. Some things in here I have not thought about
    before.Thanks for making such a cool post which is really very well written.
    will be referring a lot of friends about this.Keep blogging.

  5. Lola Carlile April 13, 2012 at 6:24 pm #

    My new book, “The Twin Within” is an extraordinary story of a young boy who has a period at age 12. Born an intersexual, Steph really did not have a choice in what she was to be in adulthood – although she always felt she was a female, she was bullied, tortured (yes, tortured!) and treated like a pariah while, through no fault ofher own, her body tried to be both male and female. This is NOT a sex book, but a poignant reminder to all of us to step back and avoid judgment. Proceeds from this book will help Steph with her mounting medical bills. Can you help us get the word out? It sounds as if you have some tips that may help us. Thank you from the bottom of our hearts! Lola Carlile

  6. Jim Kukral April 13, 2012 at 9:35 pm #

    Glad you enjoyed it Karen. Thanks Tony for posting it.

  7. Jo Ann Kairys April 22, 2012 at 9:27 am #

    Your post is spot on! It took me 3 years to publish my children’s book independently because I made every rookie mistake along the way. It’s a richly illustrated book created with Adobe Photoshop and I had to learn the program. I didn’t get professional help early enough. I needed a book designer but didn’t realize it until far into the process. The designer transformed it from good to awesome. I didn’t start marketing until after the book was published. Now it’s 100% marketing and always learning new ways to reach audiences. Getting reviews takes time and focus. The book has garnered lots of awards thanks to great advice from mentors and coaches – but I waited too long to get them involved. I definitely learned the hard way, but am avoiding many mistakes on the next book!

  8. Judith Briles May 23, 2012 at 12:37 pm #

    This is a great post. And your tips are excellent too. I agree that a full blown social media presence is needed especially in this virtual world. Potential readers from all areas in the world are easily captured online unlike traditional means.

  9. mjdresselbooks June 4, 2012 at 4:41 pm #


    Thanks for introducing us to your guest host. Thank you, Jim, for your advice. With a book close to self-publication, I’ve been reading marketing tips for months. I will definitely be looking at your book, Jim.

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