Before we get to the review, I'd like to announce my newest social media marketing article published in the current issue of Collier's Magazine, Establishing A Social Media Presence Today. I'm thrilled to be part of this venerable magazine. It's had some of the most famous authors write for it, including Winston Churchill, Ernest Hemingway, Sinclair Lewis, Jack London, F. Scott Fitzgerald, J. D. Salinger, John Steinbeck, Pearl S. Buck, and Kurt Vonnegut. Check out the relaunch of this American icon today.
Now, on to today's book review...
Amazon Categories Create Best Sellers
By Aggie Villanueva
I love finding books that give authors tools to help them market their books, especially books that share simple, powerful and cost effective advice. That's what I found in Aggie Villanueva's new book, Amazon Categories Create Best Sellers. I was hooked from the very beginning when I read this:
"I know authors who send potential buyers to every other sales link, like their blog, or the place they published it, such as CreateSpace or Lulu. Everywhere except Amazon simply because they earn more royalties per book. But if you don’t sell many books at these other sites, and most authors don’t, what’s the advantage? (This is covered in Chapter Four.)
Consider this. No matter what site across the Net you’re selling books from, as often as possible, you should use its Amazon link for customers to actually purchase. There are many reasons, and we’ll get to them, but here’s the best; constant free and major book promotion you can’t get elsewhere."
This book will walk you through the process of discovering how to effectively use tags, reviews and discussion groups to help your book break into category lists as best sellers. Many author's don't know that they have a say in what categories their book shows up in. Careful category consideration can make the difference a book that drips sales and one that breaks into a fevered sales pitch.
While this book is relatively small, it packs a lot into its 78 pages. And peppered throughout the book, readers will find links to supplemental videos along with links to great supplemental material that will help readers better market their book on Amazon.
Not only does the author give advice on how to choose categories for your book, she also shows you how to monitor and track your book's performance in these categories.
One of the ways I assess the value of new book marketing titles is whether I walk away with something practical I can use for marketing my own books. After reading Aggie Villanueva's new book, Amazon Categories Create Best Sellers, I can tell you that I walked away with a list of items I'm going to be working on in my own book marketing plan. Who knows, maybe I can reignite sales from my older titles on Amazon.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.