5 Tips for Marketing Your Book on Twitter
By Amy Harris
Thinking About Marketing Your Book on Twitter?
Twitter is an amazing marketing tool that can launch your book into the public domain, quickly and effectively. At the same time, putting the right Tweets out there will help to expand your network of fans and really get your book talked about. But how do you market your book without it looking like a stream of sales pitches? The following tips can help to get your book out there, right where you want it to be, and keep you out of the danger zone of marketing turn offs.
Five Tips To Make an Impact
When it comes to marketing a book on Twitter, you can gain some real insight from your followers about all sorts of things, from your choice of book cover to things like where to have your next book signing. Use these tips to get started, but remember to keep the communication going, even when you're on the road.
1. Twitter Is Social
Promoting your book on Twitter means you want to reach a wide audience - and that means using your real name and your own picture. Hiding behind the cover of your book, or using a made up name of any kind – even if you think it's kind of quirky - could put people off interacting with you on your page. You've got to be social if you're going to get your book out there to the people you want to reach.
2. Put Your Twitter URL on Everything
Get your Tweets out there by putting your Twitter URL wherever you have a presence on the internet, and especially if you run your own blog or website. Anyone who reads an article or blog post about your book will have the chance to click through to your Twitter page and get involved in the launch of your book, or any promotional activities you have going on. Linking things to your Twitter page says you mean business about the book you are promoting.
3. You Are Who You Follow
Following other authors on Twitter will not only extend the reach of your network; it will let your followers know that you are a serious author. This can also give you an edge that says "real writer". Having a good mix of people you follow shows that you're interested in people and what they have to say about your book; and there's no better way to reach readers than to interact with them.
4. Re-Tweeting Is Important Too
Letting your network of followers know about anything else you've picked up on about your book, and making recommendations for things to explore, is one of the best things about using Twitter. It can turn the buzz up a notch or two, but don't overdo it if you don't want to look like you're 'selling'.
5. Show Up Every Day
So, you've put your book out into the Twitter-Sphere, and now you need to keep the momentum of the buzz going. If you're a 'no show' on your Twitter page, then your potential new readers are not going to hang around. Keep up with what's going on with your followers, as well as making regular Tweets throughout the day. The last thing you want to do is make it seem like you're not a real presence.
The Friendly Connection
Marketing your book on Twitter can't be a hard sell. There's got to be a human side to it and that means connecting with people in a friendly way. Don't be afraid to start up a dialogue - and remember, if you can engage with your followers, that's a lot of the hard work done!
Amy Harris is a writer for Financial Training - which helps students around the globe find the right finance and business courses (such as CIMA certificate courses). She enjoys helping students find the right school & career path after graduation.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.