We’ve spent a lot of time on this blog discussing the importance of branding for authors. In today’s guest post, Maria Elena Duron of Buzz2Bucks.com continues the discussion with her thoughts on author branding. When you’re done reading her post, be sure to visit buzz2bucks.com to learn more about her and her firm.
The Importance of Your Personal Brand
By Maria Elena Duron
Developing your personal brand is an ongoing process. Regardless of the profession, there are certain methods and practices that each of us apply in order to improve visibility, develop network relationships, and ultimately attain our goals.
Developing your brand as an author
When it comes to developing a brand, have you ever considered yourself an author? You write your blogs, articles, and even social postings, don’t you? Most might think that an author writes books or essays, but it is very true that anyone with a brand is an author in some manner. As an author developing your personal brand, it is up to you to reach your audience and create a valuable relationship with them.
As most authors recognize, writing quality content is the best way to get attention. What does your audience want to hear? Do you speak clearly? Are you talking to your audience? You don’t want to deliver a message that goes over their heads. But, how does an author further build their personal
brand outside of creative content?
Understanding your purpose
What is it that you want to do with your brand? This pertains to specifics because in general the answer would be to become successful. So, it is up to you to find specific goals that you want your brand to achieve. After all, you won’t be able to get there if you don’t know where it is you’re going in the first place. Once you understand your goals; it is crucial to develop a plan to achieve them. We start by determining the destination, then deciding on a path, followed shortly by
the journey there.
Meeting the right people
Are you using networks (both online and personal) the right way to make the best contacts? Online, you need to focus on developing relationships with your readers and fellow audience rather than just working towards larger view numbers.
The more people know about you and are willing to endorse your brand, the more likely they are going to share you and your brand through word of mouth. All things considered; recommendations are perhaps the factor that leads to the greatest number of new readers online. If your content is good, recommendations will be made. Whether it is relevant to the reader or not, they are now at least aware of you and your brand.
Individuals who recommend you online or in person are perhaps your most valuable assets to building your brand. Not only are they your most faithful contacts or clients, they are the individuals who will openly share your content and brand with their own networks.
Do you have a business card? Though technology has created new horizons for networking, the face-to-face impression upon contacts is still based on the initial meeting. Business cards fill in the gap and pose as a reminder and a greeting tool to begin a relationship. While they may seem simple, they present an image of expertise and professionalism towards potential contacts.
The importance of developing your brand image, regardless of your profession, is essential to your success. Always work towards developing quality contacts and presenting the right image for your name with an effective brand-building approach.
Maria Elena Duron, is CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.