How to Get the Most Out of Your Social Media Marketing Campaign- By Nancy Parker

In today's post, I want to introduce you to Nancy Parker, author and contributor to www.enannysource.com. In today's post, Nancy will give some sound advice on getting the most from your social media marketing campaign. One of the things I love about this blog is the opportunity to work with a variety of authors, voices, and book marketing insights. After you read Nancy's post, be sure to check out other posts by authors and expert book marketers. The "Search This Blog" field on the right will bring you a wealth of information.

I have one big announcement to make about The Samson Effect. I just found a professional narrator out of Chicago with an amazing voice to create the audio version of The Samson Effect. The Kindle version has increased it's sales in the US and in the UK, and the audio version will expand it's reach. If you have Audible, you'll be able to buy the Audio version in a few months. If you have iTunes, it will be available there as well.

The narrator's name is Joe Cirillo. You can read his impressive resume and hear samples of his work on his website, www.joecirilloproductions.com. Once Joe finishes his current audio book, he'll start on mine. When you hear his voice, I'm sure you'll agree that he has a voice worth waiting for. If you are interested in having Joe turn your written baby into an audio book, feel free to contact him through his website to see if it's a good fit for both you and him.

Now, on to Nancy's post...




How to Get the Most Out of Your Social Media Marketing Campaign
Nancy Parker

Social media marketing has a mixed reputation on the Internet. While some may view it as a waste of time, others swear by its usefulness. Realistically, it's hard to view it as anything but useful. It is a way to engage potentially millions of visitors without putting much effort into the experience. As continuation of your business is important, it would be foolish not to explore every possibility for growth.

Most social media marketing campaigns require a very little amount of monetary investment if any. Most of the social sites are free to use and if properly maintained, have great potential for growing your presence on the Internet. However, you just simply can't build a social profile and expect it to do well as many so-called search engine marketing professionals do. It needs constant development.

1. Profile - Completing a profile tailored to your business helps people understand what it is your company does. Simply putting the business name with a picture on Facebook doesn't offer any information aside from how to spell the name correctly. Offering every bit of information possible can help develop a fan-base. An empty profile on Facebook and other sites is akin to writing your name with a phone number on a piece of paper stuck to the cork-board at the laundromat. No one knows what you do, but there is a phone number.

2. Content - Constantly adding content to your social media profile keeps visitors coming and fans apprised of business changes. For YouTube, regularly weekly videos can keep the content fresh and visitors watching. Posting updates and discounts in Facebook can help current customers and potential new ones spending money with your company. Regularly posted images of your business practices could keep people following your Pinterest page. You can't simply let the account sit idle and expect thousands of visitors to come flocking to your website or business. It may be a slow gain at first, but most successful business started at that same level.

3. Time Management - The most magnificent aspect of building a social media marketing campaign is the fact that there doesn't need to be money involved in any fashion. It is free to create a profile and share information. Your social media presence can be maintained by yourself or you can have a staff member dedicate one hour of time per day to this cause. An hour per day can make a great impact as it doesn't take long to create business related content for your timeline or a quick video for your channel. The more activity your social media profile has, the greater the impact your campaign will have on the population. As there are many methods in which social media profiles can make money themselves, it's an investment of one hour per day to increase your revenues.

4. Skill Matching - One of the best ways to increase the potential of any campaign is to match the social site with the prospective skill set of the one maintaining the account. For instance, if you have a staff member who is interested in photography or graphic design, Pinterest would be the account they manage. If the staff member is interested in create video productions, obviously YouTube would be his or her cup of tea. It is easier to produce amazing content if the process is being performed by one who enjoys it in the first place.

Regardless of your methods, investing time towards your social marketing campaigns can pay off greater than skeptics realize. As long as your profile is consistent with updates and content, interest will continue to mount. Don't waste a free opportunity to strengthen your presence because some lack the responsibility to continue working social media content.


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Nancy Parker is a regular contributor to www.enannysource.com and she loves to write about wide range of subjects like health, Parenting, Child Care, Babysitting, nanny background check tips etc. You can reach her @ nancy.parker015 @ gmail.com










  













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Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.