Establishing your name as an author can be a difficult thing to do in such a competitive industry. Whether you are writing a novel about fantasy fiction or a professional writing as a financial advisor it is essential to get a decent marketing strategy in line. Since more and more of our lives are based on the Internet, it is essential to create a digital marketing strategy in order to enhance your profile online. Marketing strategies bounce off each other and your offline marketing campaigns can complement your digital strategies. We have put together a few pointers to help you establish your name as an author on the World Wide Web that will reflect in more people talking about you and in turn drive sales to your books.
Create a Website with a Blog
Your website should be your online home as an author. This is where fans can find out more about you, your professional career and the personal information you wish to share. The website should provide links to your current work as well as archived work. You can use Wordpress or Blogger to create a free blog, so all you have to dedicate is your time. Visitors who enter the site should be able to sign up to a newsletter or email from you, this will build a strong continuous relationship between you and your readers. By capturing email addresses from your readers you can then upkeep the relationship by running contests, giveaways and increasing your overall interactions with fans. A great way to entice new readers and fans is to offer a sneak peak of new books on your site. If they like what they see, they are likely to come back for more and even purchase in store.
Establish Yourself on Social Media
Creating a Facebook fan page for your book is a great platform and powerful opportunity to increase the visibility of the title in search engines as Google indexes fan pages. By having links to your website and other social media channels you are keeping a constant flow between your online channels. The profile is essentially an ad so make sure that it is great. A high quality picture and enticing information are essential. You could even include iFrames, custom designed tabs that allow you to sell directly from Facebook. Use Twitter account with your own name as the main point of conversation between you and your fans. Social media is not a one way broadcast so make sure to dedicate time to respond to fans comments and queries. You can even invite Twitter users back to your website for an even deeper conversation and build the author/ reader relationship further.
Online advertising is one of the most effective ways of promoting your book online. You can create online advertising on Google, Bing and Yahoo to suit any budget. Once you analyse your target audience you can easily develop strategies to entice people that will potentially buy your book. Make sure to continuously monitor your campaigns so that you can adjust them for optimum results. Use Facebook’s sponsored stories to attract an even wider Facebook fan base. Facebook ads can also be created to direct your fans back to your original website.
There is incredible scope online to spread your name as an author and your latest releases. By getting people talking online, they will inevitably be talking about you at ground level too. As conversation sparks you will notice an increase in your online fan base and your off line sales. Win win! Work hard and you will reap the rewards.
About the author: Iveta Ivanova is a web and technology enthusiast who lives in Dublin. She has lots of interests such as business, SEO, digital marketing and social media. She writes on behalf of www.fkinternational.com.